Many companies offer surveys at the end of a transaction as a way to gather feedback, and often offer the customer a chance to enter into a sweepstakes as an incentive to participate. The SurveyMonkey Contribute app has added their own twist to this and allows clients to spin a wheel and instantly learn whether or not they have won a prize.
As with most contests, the majority of spins don’t yield a win, but SurveyMonkey Contribute has found a way to make the experience fun in spite of that. The wheel features pictures of fruit and each corresponds to a clever way of saying “you lost”. Examples include: “Cherries are the Pits” and “Goodness Grapes”. (I believe the winners can “Go Bananas” – but I have not personally experienced it!)
How can you take an ordinary survey – or form or registration — and put a positive spin on it? Even those who don’t win will leave with a smile.