Just as saying “pumpkin spice” seems to be the magic elixir for marketers in the Fall, packaging something as a “holiday edition” appears to be the sales trick for the Christmas season. Walmart was selling movies as a “limited ugly sweater edition” – meaning that they took regular films and put them in a faux sweater sleeve to entice people to buy them. Classics such as Stripes, Ghostbusters, Stand by Me and Talladega Nights suddenly become a desirable holiday gift just because of the packaging.

Are there two concepts that your organization can link together such as holiday sweaters and selling DVDs? Maybe you can tie a new year with new experiences to sell your arts series, pet adoption with Valentine’s Day all in the name of love or create a “winter edition” of your workshop program. There are holidays galore; capitalize on them to your organization’s advantage.


I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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