Just as saying “pumpkin spice” seems to be the magic elixir for marketers in the Fall, packaging something as a “holiday edition” appears to be the sales trick for the Christmas season. Walmart was selling movies as a “limited ugly sweater edition” – meaning that they took regular films and put them in a faux sweater sleeve to entice people to buy them. Classics such as Stripes, Ghostbusters, Stand by Me and Talladega Nights suddenly become a desirable holiday gift just because of the packaging.
Are there two concepts that your organization can link together such as holiday sweaters and selling DVDs? Maybe you can tie a new year with new experiences to sell your arts series, pet adoption with Valentine’s Day all in the name of love or create a “winter edition” of your workshop program. There are holidays galore; capitalize on them to your organization’s advantage.
