Just as saying “pumpkin spice” seems to be the magic elixir for marketers in the Fall, packaging something as a “holiday edition” appears to be the sales trick for the Christmas season. Walmart was selling movies as a “limited ugly sweater edition” – meaning that they took regular films and put them in a faux sweater sleeve to entice people to buy them. Classics such as Stripes, Ghostbusters, Stand by Me and Talladega Nights suddenly become a desirable holiday gift just because of the packaging.

Are there two concepts that your organization can link together such as holiday sweaters and selling DVDs? Maybe you can tie a new year with new experiences to sell your arts series, pet adoption with Valentine’s Day all in the name of love or create a “winter edition” of your workshop program. There are holidays galore; capitalize on them to your organization’s advantage.

 

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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