People in the United States are crazy about their dogs – all 90 million of them — so it is no surprise that companies and organizations try to capitalize on that to earn their piece of the multi-billion-dollar pet industry.

One of the most clever events in this category is the Bark at the Park promotion at Safeco Field in Seattle. On four special nights this season, you can purchase a $50 Dog Pack which includes “a human ticket, dog ticket, Mariners dog giveaway and postgame walk around the bases”. Giveaways include a Mariners dog food bowl, tennis ball launcher and water bowl. If I lived in Seattle, I would be there!

Except for the giveaways (which undoubtedly have a sponsor) and the “waste disposable management team”, this event costs them nothing, yet I would guess that it will go a long way to boost attendance on otherwise uneventful weekday nights.

What can your organization do to earn the goodwill and greenbacks of the many dog lovers that you serve? It doesn’t have to be every day but creating a special occasion that includes the pups will have you wagging all the way to the bank.

Thanks, Meg!

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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