I am fascinated with the intentionality of the packaging at big box stores. Obviously, the boxes were designed to enhance the visual when displayed in mega-quantities but it is done in such a subtle way that I doubt many people notice.

Often when we first create a product or service, we consider it on its own merits without taking into account how it interfaces with other products or services we offer. The next time you are proposing something new, treat it as if it were a package. How can you make a smooth connection with existing offerings? Can you do something so that your new addition complements that which is around it? Does what you have designed enhance the overall?

Strive for both and – a product that has merit individually and as part of the whole.

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