I have long been a believer in the superpower of specificity, and here is another example that shows it in action.

Rather than asking for generic donations to “help the animals”, Zoo New England created an Amazon Wish List with specific requests to fulfill their needs. You can find out that gorillas enjoy tea, but need the caffeine-free option or that chinchillas need a treadmill, or that some animals are on so many pills, they need a pill organizer! You can select the price range, type of item or animal that you’d like to help.

Could you use the Amazon Wish List concept for your organization? Certainly there are needs you have, and if you can find a way to make them specific enough, perhaps it will align with this format. It may be a great way to have your wishes fulfilled.

Thanks Meg!

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

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