While many spent their Sunday watching the Super Bowl, I know someone who was actually THERE. He spent four grand for a complete package, and bought himself a memory that will be with him for a lifetime (especially with the power outage!).
If you would have asked me last week, I couldn’t have told you who was even in the Super Bowl, so I have no jealousy about his status. I do have great admiration, though, for someone who knew his passion and acted on it.
I felt the same way a few years ago, when a colleague paid a princely sum to attend an intimate black tie event with her beloved Bears players. Again, I had no desire to accompany her, but did appreciate her willingness to sacrifice on almost everything else to create this memory for herself.
I am reminded of a children’s book, Alexander, Who Used to Be Rich Last Sunday by Judith Viorst. It is a delightful tale of Alexander, who dwindles away his dollar with little to show for it when it is gone.
I think many of us are like Alexander — we buy fast food meals, assorted items of clothing, daily lattes and impulse goods in the checkout line — but have little of impact in the end. Organizations act like Alexander, too. We serve our clients with Alexander-esque economics and it all feels very ordinary.
I applaud those who save up their treasures and then plunk down a wad on something that will create a thrill. Here’s to creating a WOW experience — for yourself, or for your customers. In the end, it could be the best money that you’ve spent.
— beth triplett
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