leadership dot #4492: DOThis

I’ve noticed several entities utilizing the letters in their organization’s name as part of their marketing.

• The City of Chicago promotes flyers to ChicaGO Midway Airport
• The local ENT provider touts their service as ExcellENT
• St. Louis Airport (STL) encourages people to take the FaST Lane to Terminal 1
• And STL notes that recycling is vaSTLy better than landfills

The play on words (or play on letters) is a clever way to anchor their messages and make them memorable.

If your organization has letters in its name or offerings that could be transformed into a catchphrase (like Leadership Dots’ SuperSTAR Supervisor STAR model), take advantage of the opportunity to DOThis.

Thanks, Meg!