You may think Delta would find private jets as a competitor, but they believe just the opposite. The airline has partnered with a personal jet service “as a complement to premium commercial travel.” It expands Delta’s reach, serves its most elite customers, and provides efficiencies for the primary jet service.
Consider who you believe to be your competitors — then brainstorm how you may partner with them instead. Use the phrase from design firm IDEO: “How might we…” to generate possibilities of ways working together may benefit both organizations. Your new ideas just might take flight.
