I imagine it is difficult to attract workers to fast-food jobs, and that many who work there don’t see it as a long-term career, causing ongoing recruitment challenges.
Instead of just recruiting for the front-line worker at 19 bucks an hour, Popeye’s attempted to change mindsets by posting a banner listing the salaries for those who stick with the restaurant and aspire to managerial positions. It shows a career ladder where team members start at $41k but can earn $100k+ salaries if they become a general manager or an operations partner. There may be people who had not considered a restaurant career or who had not envisioned it was possible to make six figures at Popeye’s, but who become interested after seeing this data. I know I did a double-take!
Consider your long-term objective and then share that data in a way that communicates the information through the eyes of the receiver, not the sender. Frying chicken could seem more palatable if you knew it was the first step to a lucrative career.
