I know a good way to reduce the cost of health care: use better mailing lists!
My sister was born in 1960, so she would be turning 65 this November. As a result, she is inundated with mailings urging her to purchase supplemental Medicare plans. The thing is, she died in January 2021, almost five years ago, and was on Medicaid before she passed. These mailings are a total waste of money. Yet, almost every day, I receive mail on her behalf, including this egregious waste from UnitedHealthcare that contained 19 pieces of paper and a reply envelope in a large, non-recyclable mailer.
It’s not just the insurance companies spending thousands on mail that is never opened. If your organization wants to reach the masses, invest the money or time to obtain a cleaner list. Cross-reference with obvious databases, such as who is still alive! You do your brand no favors with unchecked peppering of propaganda.
