An astute person at Hershey saw an opportunity to leverage the brand name to celebrate Women’s History Month. The company packaged its chocolate bars in such a way as to highlight the HER and SHE portions and then used the pronouns to add a message about women.
- With HER strength SHE creates champions
- With HER love SHE inspires
- With HER hands SHE moves the voiceless
It was on-brand and on-target to match the holiday. I’ve seen Hershey bars for 60+ years and never made that connection. Maybe there is something about your brand or name that you could see with new eyes.
