I see many examples of people who attempt to advocate for something by sharing what they need vs. focusing on what their request will achieve.
A manager doesn’t want to create a new staff position — that requires resources and is undesirable. However, that same manager may want the outcomes a new role could provide — that is something desirable to them. Highlighting what they will gain vs. what they will lose (money) makes for a far more compelling argument. By painting a vivid picture of what the new reality would be if the request were approved, you can entice the decision-maker and help shift the focus towards benefits instead of what it will take to get there.
The next time you’re asking someone for something, start with the positives. “Can you be a great friend?” is a better opening line than “Can you help me move this furniture?”
