Design and visual presentation are more prevalent than even a few years ago. Between infographics, memes, social media, websites, electronic billboards, online stores, packaging, and personal branding, the ability to graphically display your message has become as important as the words you use.
To help the next generation enhance their “visual power,” colleges are partnering with Canva software to offer tools to “equip students with visual communication and AI, providing a pivotal link between education and the contemporary workforce.”
The University of California is providing Canva for Campus to its 50,000 students, helping them learn design to more effectively present their messages, reports, and presentations. I think rudimentary graphic skills will become as pervasive as typing — just part of how people communicate, and it’s great that some colleges are emphasizing them.
While there is certainly a vast difference between a Canva amateur and a professional designer, providing access to tools to help with visual presentation is a valuable skill in today’s world. Think about how your messaging could be enhanced with improved design and consider providing the tools and training for your team to access it.
[For those that haven’t used it, Canva is a user-friendly design software, created by a former high school yearbook advisor who wanted to help her students master layouts. There is a free version that is quite robust and a pro version for even more options.]
