The Foundry is a hot new(-ish) food hall and entertainment venue in St. Louis. Formerly the home of the Century Electric Company, the space has been retrofitted to house a dozen or more restaurants while preserving the foundry vibe. There are large pieces of machinery still visible and clearly the developers are playing off of the old-is-new-again feel. It is a great place that has lots of energy.
What it doesn’t have are pictures of how it used to be. I found only one photo showing the “before.” What a missed opportunity.
If you are going to capitalize on the history of your location, share the legacy on which you are building. Telling the story provides the continuity to make meaning of your efforts.
