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leadership dot #4218: watchlist

There is so much information available that sometimes the most helpful material is the version that simplifies things.

Delta followed this principle with its new airport monitors. Several screens are required to list the departures for an airline of Delta’s size, but most people only want or need information about one small line of data. So, Delta added another monitor that lists — in clear, large format — a Departures Watchlist that shows only the flights leaving within the next 90 minutes. This condensation allows people to focus on what they need to know and ignore the rest.

Is there information you provide that could be simplified or broken into segments so only relevant data is presented to people? It’s nice to have the big picture available but what people really want to know is just the small piece that pertains to them. Be like Delta and find a way to provide both.

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