In 1987, American Airlines removed one olive from every salad it served in First Class. Probably the only person who noticed was their accountant, as the small move saved the airline $40,000/year!
Olives weren’t chosen at random — their research showed that the olives were often left behind uneaten, and the fruit was one of the most expensive items in the salad. A strategic decision to eliminate one of them resulted in savings without a downside.
You don’t have to make big adjustments to have an impact. Through observation and analysis, if you select the right small target, you can have big results.
