My next-door neighbors moved out on Tuesday and the new family moved in yesterday. In between that time, the house was just an empty building. It took what was in a truck to make the house into a home. Everything brought into the house helped differentiate it from the family that lived there just days ago.
The same is true for your organization. What is in your metaphorical “truck” that helps your organization become what it is instead of a generic shell? Should your truck have less — or more? Do you have partners to help you manage your load?
Just as a home has personality, an organization can create one too. Think about the accouterments that intentionally transform a group of people into an organization and an organization into a valued service.
