Even though the television series Bridgerton is set in the 1800s, long before foaming soaps and warming air fresheners, Bath and Body Works created an entire line themed on the show. Dearest Readers, you are now able to sample such fragrances as Queen Charlotte’s Tea, Diamond of the Season, Wisteria Garden, or Danbury Shortbread. Oils come with holders shaped like chandeliers, crowns, or teacups. Candles, mirrors, and signs highlight this prominent display. It’s a feast for the fans.
My takeaways:
- People love themes — and playing off a popular show is one way to create interest in something that really has nothing to do with the show itself. Of course, there are elaborate licensing agreements to do something as formalized as Bath and Body Works, but you can adapt the idea for in-house use and reap similar benefits.
- You have tremendous latitude in what you call something. Diamond of the Season is what they are calling a fragrance, but it isn’t a natural scent. Create names that suit your purposes.
- Bridgerton is releasing Season 3 this month, but the show originated in 2020. You can wait and see what is popular without jumping on the bandwagon right away.
Connecting the dots happens everywhere you look. Use the Bridgerton soap line as an example of what’s possible when you leverage one thing with another.
