When people receive a solicitation request in the mail, most people toss it as they are far removed from the benefit their donation could provide. A museum’s approach is to close the gap between giving and receiving by having on-site donation machines outside their most interactive exhibits. People can instantly see the enjoyment kids get from feeding the stingrays or touching sea creatures in the tide pool tank and may be more inspired to give.
Think of ways you can lessen the time gap between request and reward. Maybe ask for scholarship donations at an honors banquet. Conduct your volunteer sign-up at a rally. Collect supplies at a pet adoption event. Proximity is a powerful motivator.
