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leadership dot #4197: locker

In large cities, there are many pick-up locations for Amazon packages, helping the company deliver more economically and the purchaser to receive their goods more quickly. The lockers didn’t make sense to me, as I wondered why people didn’t just have the packages delivered right to their door.

But where the lockers did seem like a genius idea was at an interstate truck stop. Here truckers and travelers did not have a door to deliver to and could use the pick-up location to retrieve items needed for the journey or forgotten on the trip. It would certainly incentivize people to use Amazon with the availability of this service.

You don’t have to meet your customers everywhere but consider where your audience is. Where have you been that you wished X was available? Perhaps that is where your organization should be.

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