When the caretaker went to feed the Clydesdales at a traveling exhibit, I noticed two things about the process. First, the bales of hay were smaller than a typical bale — sized in the right proportion to feed the horses. There was no messy process of pitching out straws from a larger bale and leaving it in a pile; these were designed to be the amount that each horse needed.
What I also noticed was that even though the doors to the enclosures were in the rear, each bale was tossed to the front of the stall. In this way, the visitors could see the head of the horse instead of the rear as he ate.
Both of these practices are very small but they speak to the attention Budweiser pays to the Clydesdale experience. Everything about the exhibit was considered, down to the last details.
Have you thought through your experiences through the lens of the end user? Take it straight from the horse’s mouth and listen to Bud on how to master the minutiae and maximize your branding.
