A train passed by that was full of gang graffiti. It seems that gangs are attracted to railroad cars — I guess because they’re there, often unattended, big and available — but it seems like such a low-tech way to get your brand out.
That’s what gang symbols are really, a unique kind of brand and trademark, complete with color identity and visual standards. They are a quick identifier of the gang, their territory and their message.
I certainly don’t recommend plastering your brand with spray paint on railroad cars, but you can take a lesson from those who do. Having a identity that means more than the name of your product — something that symbolizes who you are and engenders pride for those who wear it — that is something you can strive for in your organization, too. You shouldn’t shed blood for your “gang”, but having loyalty run in the blood of your members is a good goal.
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