I know that dogs are humans’ best friends, but this new product takes it a bit too far. Anheuser-Busch has developed a new Dog Brew product, a tasty bone-in pork butt broth specifically made for canines. It’s a pricey concoction, $15 for 4 cans, but presumably serves to promote healthy digestion and provide extra nutrients to Fido.

What I suspect is truly behind the brew’s development is a way to utilize byproducts from the making of actual beer. It’s a risky move, in my opinion, as the similarity of packaging could confuse humans and lead them to drink the product (yuck!), or, worse yet, lead people to think that giving real Busch to dogs is acceptable when alcohol is toxic to pets.

Category-jumping may bring in some revenue but completely strays from Busch’s core business. Don’t risk your reputation by grabbing at any bone for a buck.

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