Are my eyebrows Stud or Strut? Those are the actual names of Mac Brow Stylers, and I certainly couldn’t tell from the microscopic color sample on the web. To me, it was a toss-up between Stud, Strut, Fling, and Genuine Aube, resulting in a trip to the mall to ascertain the difference in person.
The plethora of beauty products and the useless names that companies give them have combined to create an explosion of in-person retail outlets. Even though there is an Ulta store a stone’s throw away, our tiny Target has done a multi-million-dollar renovation and devoted an inordinate amount of space to cosmetic display tables with new lighting. Kohl’s has seen fit also to do a major renovation that reduces the footage of items-you-can-only-get-at-Kohl’s and dedicates it to the second Sephora outlet in a town of 60,000. Not to be left behind, Walgreen’s is also redesigning its store to put those pricey beauty products in a more prominent location.
It seems that retailers have determined that, at least for the first purchase, cosmetics are tactical and one of those things people still want to buy in a store. The margins are high, the demand seemingly great, and the number of products is never-ending.
Maybe it’s time that you reviewed your space allocations, too. Can you reduce your front area since you have less traffic with people working from home? Should your guest room become a true home office? Does your backroom have the space it needs to handle your infrastructure and security functions? Would the porch get more use if renovated into a sunroom? Take a lesson from the big retailers and beautify your square footage to achieve maximum value from the space you already have.
