I watched a panel discussion with the members of Spotlight, the Boston Globe investigative unit that won a Pulitzer for their coverage of priest abuse in the Catholic Church. I was a journalism major and have a special affinity for those in the news, especially today when investigative journalism is more important than ever.
The panelists shared that one of the gifts of the unit is the luxury of having time to truly research a story, conduct follow up, file information requests, put pressure on people to get the story, and be persistent enough to “get the information from people that don’t want to give it to us.” Having extended time to research a story frees them from the pressures of a daily deadline and allows them to not only research the story and write it but also to add the interactive multimedia elements that allow their findings to resonate with a broader audience and have a greater impact.
A panelist commented that not all the work of Spotlight makes it to the front page, rather some of their most important work is the scandals that they prevent because people know Spotlight (and good reporters like them) will be looking over their shoulder.
While your organization likely doesn’t need an investigative research unit, consider whether it would benefit from a team that has the luxury of time. Could you dedicate a team (or person) to go deep on consumer feedback? Have a few people who are given time to pursue new partnerships? Allow selected staff members to have the time to reengineer high-impact processes?
The world operates on tight deadlines but surprising and significant work can happen when you allow the right people to work without them. Go deep to uncover insights you don’t see on the surface.
Source: Boston Globe Summit: Spotlight — an institution within an institution, September 24, 2021