If only everyone would adapt as quickly as manufacturers to the pandemic! If you walk in any store or scroll through your social media feed, you’ll find a host of products targeted at new needs. There are “Hygiene Hands” and “Germ Keys” to allow you to be touchless, a full fashion assortment of masks, screen backgrounds to set up a home studio, UVC light and sanitizers in every size. Companies have jumped on the bandwagon to promote branded masks and virtual backgrounds – things that would have been laughed at in January but are now in hot demand.

Retailers have rearranged their space to provide a full selection of pandemic-related products in the front of their store or an aisle of masks along with the school supplies. They are capitalizing on new demand and leveraging their ability to meet it.

And what about your organization? Have you introduced new offerings in light of all the changes 2020 has brought? Have you shifted how you feature things, maybe resurrecting that previous resource that suddenly has new relevance? Or created new training for staff that focuses on wellness or physical safety instead of traditional professional development?

It’s time to reevaluate your branding and your services to see if some rearranging might be warranted to meet the needs of today.

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