Cedarburg, Wisconsin is one of those quaint little towns with a main street of boutiques that attracts people from the region and one of the “must-go-there” shops sells gourmet caramel apples. Not just any apples, mind you, but apples on steroids, coated in their luscious chocolate and a variety of toppings.

It’s hard to select one when your choices are macadamia coconut, patriotic sprinkles, s’ mores, wild hibiscus sea salt, butter pecan, rocky road, Oreo, cashews, peanuts, pistachios, Reese’s Pieces, Butterfinger, Heath, M&M, Snickers, strawberry shortcake – covered in white chocolate or dark – plain or decorated like a bride or groom or teacher’s apple – it just keeps going on.

These apples aren’t cheap, mind you, but they were so big that we had to cut them into sections and eat them in multiple sittings because they were too rich to savor all at once. Worth the price and angst in deciding!

Here is a tiny store in a tiny town that has a tiny product line – and yet makes itself a destination. They have taken one item and done it better than most, continually evolving their products to make them even more desirable and unique.

Take a lesson from Amy’s and imagine how you can keep your offerings small enough to become a big deal.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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