leadership dot #2564: boo-boos

How do you command a premium price for an ordinary product? One way is through packaging. The Welly Company has done just that with a new line of bandages that come in colorful containers labeled with clever names.

There is a whole series of colorful first-aid items: Bumper Stickers (for knee and elbow injuries), Blister Blasters (for fingers and toes) and Kicker Stickers (that protect from heel rubs). Creams are called Bravery Balm and Calm Balm (to relieve itching). Other supplies include Comfy Covers, Oops Equipment, a Human Repair Kit and Dressings for Distress.

The items cost about twice what the standard first aid supplies do, but it may be worth it to parents. Instead of begging a child to tend to their wound, it would be a lot more enticing for him to wear a Bravery Badge, to utilize Superhero Supplies or to select a Handie Bandie from the polka dotted box.

A rose by any other name may still be a rose, but a boo-boo salved with Bravery Balm and Hero Tape is designed to provide quicker relief than Neosporin and a bandage. How can you repackage the ordinary and make it “all better” for your organization?

 

About the Author leadership dots by dr. beth triplett

Dr. beth triplett is the owner of leadership dots, offering coaching, training and consulting for new supervisors. She also shares daily lessons on her leadershipdots blog. Her work is based on the leadership dots philosophy that change happens through the intentional connecting of small steps in the short term to the big picture in the long term.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: