When I first started my business, one of the first things I did was to work with a designer to create a logo, website and to order imprinted stationery and envelopes. The look and feel of all my design assets are very important to me and I have taken great care to develop branded invoices, handouts, correspondence cards, etc.

So I laughed out loud when my accountant sent me some information: it came in a handwritten brown envelope with an invoice printed in black ink off a computer and a plain white envelope inside for remittance. There was nothing branded, designed or fancy about the mailer or its contents – but maybe that is exactly the brand that an accountant is trying to convey: be frugal with expenses!

Whether you believe money spent on design is money well spent or not, the key point is to be consistent in how you portray yourself or your organization. You can’t send one thing in a Kraft envelope and the next on parchment.

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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