Despite my ranting yesterday that Times Square is not an accurate representation of America, what it does convey is a glimpse of the cutting-edge advertising, and that future is video. Gone are most of the static billboards that used to line the Great White Way – everything today is in motion.
Video screens are multi-story and line the side of every flat space in the district. Videos are shown at angles, from great heights and on screens that make ordinary Jumbotrons look like phones. The Downton Abbey exhibit has a video room that simulates the scenes as if you were sitting in the Mansion. I can’t imagine the electricity bill for that acre of land.
If you are communicating all of your messages through print or even passive social media posts, you are living in yesterday. The sign of the Times is square – and rectangle – screens in motion.