In a stroke of brilliance and I am sure in a flurry of activity, Corvette ran full page ads in several major newspapers on Friday, April 22.  As you recall, the legendary singer Prince died on April 21. So, in less than 24 hours, after an unexpected death, the car maker whose “little red Corvette” was immortalized in Prince’s song by that name, played homage to him in print. They conceptualized, designed and did media buys overnight. It was a stroke of genius.

If something tragic happened to someone important to your organization, are you prepared to take steps to acknowledge it? Does someone have the initiative and authority to take action? Have you thought ahead as to what action you might take?

Corvette set the bar high for an appropriate and timely response. The lyrics may say “baby, that was much too fast,” but as recognition goes, “baby, that was spot on perfect timing.”

beth triplett

About the Author leadership dots by dr. beth triplett

I'm the chief connector at leadership dots where I serve as "the string" for individuals and organizations. Like stringing pearls together to make a necklace, "being the string" is an intentional way of thinking and behaving – making linkages between things that otherwise appear random or unconnected – whether that be supervising a staff, completing a dissertation or advancing a project in the workplace. I share daily leadership dots on my blog to provide examples of “the string” in action. I use the string philosophy through coaching, consulting and teaching to help others build capacity in themselves and their organizations. I craft analogies and metaphors that help people comprehend complex topics and understand their role in the system. My favorite work involves helping those new to supervision or newly promoted supervisors build confidence and learn the skills necessary to effectively lead their team.

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