Last weekend, I was at the Goodwill store as a purveyor of cheap stuffed animals for my dogs to shred. While there, I encountered a sale: $15 for 15 items of clothing.
It was a stroke of inspiration for a store like this to clear out the winter inventory and make room for the spring merchandise. One dollar per item was almost irresistibly cheap, and “forcing” customers to purchase a bundle achieved the goal of mass exodus much more than $1/garment would have done.
I was there with a friend, and once we had four items between us for which we would have paid full price, the rest was “free.” We left with two winter dress coats, two sport coats, a pair of pants, three pair of shorts, three sweatshirts and four hats. For $15. And we were not the only ones in line with a full cart.
This is yet another example of how having an intentional goal can drive your strategy in different ways. If the aim was to “move ’em on out”, the 15 for $15 ploy was more effective than a cowboy rustling cattle.
— beth triplett
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