Today, of course, is Super Bowl Sunday. It reminded me of a great line from the Draft Day movie: “Why is it that the ultimate prize in the most macho sport ever invented is a piece of jewelry?”
Why is it?
Officially, it is because only one trophy is awarded to the team, and so these rings become “a portable trophy representing an experience that can never again be replicated.” Each ring comes with a unique design, and lots and lots of bling. It is reported that the Patriots’ rings last year cost $36,500 each. The NFL pays for the first 150 of them, and teams can buy additional rings if necessary. You do the math!
The rings have been given for all 50 Super Bowls and are the memento of choice for MLB World Series winners, NBA championships and the NHL’s Stanley Cup winners. Check out some of these designs and then tell me who says diamonds are a girl’s best friend?!
It may seem counterintuitive to give a ring as a top award in a man’s sport, but obviously the leagues have created value and established the ring as the coveted prize. What can you do to create cache for something in your organization?
Wikipedia Super Bowl Ring