I received a free two-week subscription to Sirus XM radio, so thought I would give it a try.  I landed upon the “Holly” station and haven’t left since.

Holly is a 24 hour channel with nothing but Christmas tunes.  I am amazed at the variety and quantity of the music available in this genre when it is only played for a month or two each year.  It seems that every artist has recorded a holiday album, and they all manage to find new songs to record on it.

I wonder what makes Christmas music so popular. Is it the fact that it has limited release so we aren’t tired of hearing it over and over?  Perhaps it is because of the fond memories it engenders of holiday traditions?  Or maybe it is because we are generally in a festive mood and the music reflects that back to us?

I am unsure as to the fascination, but perhaps there is something to be learned from the carols.  Don’t overexpose your customers to your product; offer it as part of a larger experience to gain some positive transference, and link new offerings with favored artists/traditions/products to broaden the reach.

Whether you just listen or whether you learn, I hope you’ll enjoy singing along to your favorite holiday tunes as the season of celebration begins.

— beth triplett

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